Usersidentified through names instead of numberstalk through a headset and microphone attached to their computers (although the connections require someone else to have Skype). It’s a software application that allows people to talk and instant message for free using PC-to-PC connections. The company touches on a handful of key trendspeer-to-peer technology (using the computing power of a distributed network of PCs), the commoditization of telephone service and the viral nature of Internet marketing. What’s certain, however, is that Skype, which has offices in Estonia, London, San Francisco, Korea and Japan, is worth watching. Skype could remain a mere fad for techies, become a next-generation communications platform or evolve into the next eBay or Google, say Wharton experts. Although Skype, which provides Voice over Internet Protocol (VoIP) telephony services and PC-to-PC calling, turns two years old on August 29, it remains unclear what kind of business this relative newcomer will turn out to be.
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